How Google Business Profile Helps Local Businesses Grow

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How Google Business Profile Helps Local Businesses Grow

Google Business Profile (formerly Google My Business) is one of the most powerful — and completely free — tools any local business can use to attract customers. It improves your visibility, builds credibility, and drives real traffic to your website and storefront.

When someone searches for a service like:

  • “barber near me”

  • “best pizza shop in my city”

  • “local plumber nearby”

  • “business hours for ____”

…Google Business Profile is what shows up first.

Here’s how your local business can grow using GBP — and why it’s one of the highest-ROI tools available today.

1. Appear in Local Search & Google Maps (More People Discover You)

When customers search for businesses like yours, Google shows a Local Pack — the map with the top 3 businesses. This is the most valuable placement online for local companies.

A well-optimized Google Business Profile helps you:

  • Show up in the top Google Maps results

  • Appear in “near me” searches

  • Reach customers who are ready to buy

  • Display your address, hours, phone number, and reviews instantly

For example, if someone types “best taco restaurant near me”, the first thing they see is the Google Maps list — not websites.

Being in the top 3 dramatically increases calls, clicks, and foot traffic.

2. Builds Trust Through Reviews (Social Proof That Converts)

Reviews are one of the biggest deciding factors for customers.

A strong GBP helps you:

  • Collect customer reviews

  • Display star ratings publicly

  • Respond to feedback

  • Show new customers that others trust you

  • Increase conversions from search traffic

People rely on reviews more than advertising.
In fact, 74% of customers choose a business with positive reviews even if it’s more expensive.

Google prioritizes businesses with:

  • A steady flow of reviews

  • High star ratings

  • Responses from the owner

  • Photos submitted by customers

This creates instant social proof.

3. Increases Website Traffic (More Buyers Visiting Your Site)

Your Google Business Profile links directly to your website. When people search for your business category, GBP sends high-intent visitors straight to your site.

These visitors are extremely valuable because:

  • They are already looking for your service

  • They have buyer intent

  • They are comparing businesses

  • They’re deciding who to choose

A strong profile also increases:

  • Clicks to your website

  • Calls from your listing

  • Requests for directions

  • Appointment requests

GBP acts as a bridge between Google and your website — making it easier for customers to choose you.

4. Helps You Rank Higher Locally (Better SEO With Zero Cost)

Your Google Business Profile plays a huge role in Local SEO, which determines how you rank in searches like:

  • “near me”

  • “in my area”

  • “local service provider”

  • “best ____ in [city]”

Google ranks businesses higher if:

  • The profile is complete

  • Photos are uploaded frequently

  • Reviews are consistent

  • Hours and service areas are accurate

  • You post updates regularly

  • You use relevant keywords

The more active your profile is, the more Google rewards you with stronger visibility.

Local businesses that maintain GBP correctly grow significantly faster — because they appear before competitors.

5. Shows Your Business Personality (Makes You Stand Out)

Your Google Business Profile lets you showcase:

  • Photos of your work

  • Before/after images

  • Team photos

  • Storefront and interior pictures

  • Product shots

  • Videos

  • Services and pricing

  • FAQs

Visuals help customers understand who you are before they ever contact you.

For example:

  • A barber showing before/after haircuts

  • A landscaper showing lawn transformations

  • A restaurant posting new menu items

  • A contractor showing bathroom remodels

Businesses with more photos get 2x more clicks and 3x more direction requests.

6. Free Marketing Tool That’s Surprisingly Powerful

Most marketing tools cost money — but GBP is:

  • Free

  • Easy to manage

  • Highly visible

  • Trusted

  • Google-backed

  • Used by millions of customers

You don’t need design skills or marketing knowledge. Regular updates and accurate info can significantly push your business ahead of competitors.

Want more customers from Google? Let us optimize your Google Business Profile

Get a FREE GBP audit today!